We make it happen for you. 

Choosing Pro Tri provides access to innovative and specialized solutions that effectively connect your company’s brand with elite endurance athletes and their 24/7 global fan base.

We provide marketing bandwidth, sponsor activation strategies, and audience-building content for companies around the world.

Contact us to explore how our services can simply and brilliantly meet your sports marketing and business development goals.


  • Sponsorship & Ambassador Programs
  • Activation Services & Strategy
  • Active Lifestyle Consulting
  • Business Development (US & International)


Tri Dubai: Ground-Breaking Pro Triathlon Team
Pro Tri founder Franko Vatterott developed and managed Tri Dubai, the first major professional triathlon team that assembled 10 of the world’s elite male and female athletes such as Ironman World Champions Craig Alexander, Peter Reid, Tim DeBoom, and Normann Stadler. In just one season, Tri Dubai athletes took 1st, 2nd and 3rd places at the world’s most competitive triathlons. Working alongside Tri Dubai co-founder His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vatterott built a ground-breaking marketing model that has set the standard for today’s multi-sport teams.

Built With Chocolate Milk: Kids Favorite Gains Healthy Consumers
Wanting to boost chocolate milk as a healthy nutritional drink, the Milk Processer Education Program (MilkPEP) and their agencies turned to Pro Tri to find the perfect, authentic ambassador.  Five-time Ironman/70.3 World Champ Craig “Crowie” Alexander was one of the first triathletes who joined the Built With Chocolate Milk campaign, signaling a new reason to the everyday athlete for drinking chocolate milk. While consumption of white milk rapidly declines, chocolate milk’s go-to status as a nutrient-rich recovery drink grows in popularity among key demographics.